CHRIS GRECO

A dedicated father, husband, and executive performance coach, known for his faith, underdog grit, and perseverance. Chris’s boundless energy and core values approach have been instrumental in uniting organizations to achieve goals that once seemed unattainable.

In 2023, as CEO, Chris successfully turned around a retail technology company, safeguarding employee jobs and delivering returns for investors, in less than 4 years. The former CEO of the largest food companies in the US praised him, stating, “Greco took a company from nothing and turned it into an industry-wide success.” Earlier, in 2016, he led the growth of a mobile technology provider, culminating in a $1.3 billion exit. In 2008, he orchestrated a transformative go-to-market strategy for one of America's largest telecom providers, generating over 1,000 new subscribers daily during the competitive launch period of Apple’s technology.

Chris's extensive experience includes leadership roles at Fortune 500 firms such as AT&T, Sprint, Symantec, and Avast. At Symantec and Avast, he served as Vice President of Sales, domestically and internationally, driving growth and helping these brands stand-out in a hyper competitive industry. His tenure at these leading companies has equipped him with a deep understanding of go-to-market strategy and technology.

Chris firmly believes that the foundation of any thriving organization, whether a family or a business, lies in its people and the unwavering trust they place in their leadership with a clear vision. He is committed to helping teams overcome adversity, and deliver results.